New twitter app gives easier access to trending topics, I mean ads

There’s a new version of the twitter app for iPhone in the iTunes store, this one features a few nice updates (like an improved posting pane) but the most noticeable change would have to be the strip across the top of the screen highlighting trending topics.

Before I continue, I should state that you can’t remove this strip, or if you can I can’t find out how to.

The strip cycles through the top trending topics which in itself is interesting, but this also means promoted (or paid) topics also appear.

I’m guessing this will increase accidental clickthroughs for advertisers as I find I’m clicking on the new strip occasionally as I move my thumb up to scroll to the top of the page.

One good UI feature though is that the strip does go when you scroll down the view giving more screen real estate for tweets rather than trending topics.