Perisher uses social media to announce an Australian first

Australian Snow Resort Perisher have used Social Media to announce they are opening their gates and letting customers onto the mountain this Friday, weeks earlier than any of their competitors.

It started with the one line status update on their Facebook page: “Have you heard the rumour” followed around 30 minutes later with the announcement “Rumour update: planning to open this Friday-Sunday, riding the V8”.

Full details were released around an hour later: “Rumour update: it’s true, Perisher will be the first resort open for 2011. Lift ticket prices this Friday to Sunday: $30 Adults & $15 Children. All lift ticket proceeds will be donated to charity.”

The Facebook posts received over 110 ‘likes’ and 45 comments in the first 15 minutes. Posts were also replicated as tweets via their Twitter account (@PerisherSki).

As well as being the first resort to open this year, Perisher are also bringing a wide range of new technologies to customers under their MyRide brand. Guests can buy products and arrange rentals and group lessons online then log on to Perisher’s MyRide Store and recharge their tickets to get direct lift access.

More information about MyRide can be found on the Perisher website.