Vogue Online Shopping Night ticks all the social boxes

Fashion Magazine Vogue Australia are tonight hosting the second incarnation of their online only shopping experience – Vogue’s Online Shopping Night.

As anyone who may have seen my choice in outfits would agree I have very little experience when it comes to shopping for fashion on the Internet. But as a Digital Media Consultant I am once again impressed by what this fashion brand has set out to achieve through a variety of online channels.

Here are the digital tactics that Vogue have in play tonight:

1) vogue.com.au

The primary branded website features a simple to use web page to find retailers alphabetically, or (in an enhancement from the last event) you can now also search by category. Once you have located an offer you can click through to an individual retailer page and then out to the retailer’s website to complete your sale. A nice simple way to get to your offer.

The only bit of advice we’d give for the site is to SEO the pages a little more by adding a unique meta description for each retailer rather than the same generic “Vogue Online Shopping Night” tag on every page. But in the scheme of things and for a one-night only event that’s probably a small thing.

2) Twitter

In the lead up to the event today @vogueoz were tweeting to their 22,000+ followers about the event:

[blackbirdpie url="http://twitter.com/#!/vogueoz/status/141024566645506048"]

Vogue are also encouraging tweeters to adopt the #VOSN hashtag during the event to raise more awareness virally. For the last Online Shopping Night the #VOSN hashtag made it into Australia’s top 10 trending topics on Twitter, we have no doubt that the same will be the case later tonight.

3) Facebook

Over 53,000 people ‘like’ the Vogue Australia Facebook page and the magazine brand are using this to their advantage. As well as advertising the event on Facebook at the time of writing Vogue had posted the following on their wall:

We’re not sure what the “very special announcement” is going to be but I’m sure there are now thousands of customer out there who will be keeping a very close eye on the Facebook page to find out later today.

4) Google+

And finally, it is great to see big brands opening up their arms to Google+ and including this fantastic but still relatively unused social media channel. Vogue have this year set up a Google+ hangout hosted by the founder/designer of Wheels and Dollbaby, Melanie Greensmith.

You can join in the hangout by adding Vogue Australia to your circles here: https://plus.google.com/u/0/108197221849348823395/posts

Good luck to the team at Vogue Australia with the event tonight both on and offline. We look forward to hearing what your Facebook announcement is and seeing the #VOSN hashtag working its way up our trending topics…