Apple’s new iPad, was it just a big letdown?

Like many others I was glued to my screens this morning (Australia time) watching Tim Cook announce the new iPad. But at the end of the presentation after we’d all signed out of twitter and submitted our final blog posts I couldn’t help feel a sense of anti-climax about the whole thing.

Why was that?

It wasn’t anything related to the product. I mean the new Retina Display, 5MP HD video camera, voice-to-text, A5X chip and everything else the tablet contains is awesome. It truly is a world leader and the very definition of innovation.

But it lead me to wonder are we just getting a little used to these sort of things?

Remember when Steve Jobs proclaimed “one more thing…” and pulled the iPod out of his pocket? Who wasn’t left speechless at that moment?

So why are we left just a little unfulfilled when the same company is presenting by far the most technologically advanced personal tablet product we’ve ever seen? Is it all of the rumor mongering and guesswork that preceded the announcement across the wealth of social media networks? Or are we just so used to getting treated to features that blow our minds again and again that we’re starting to get a little bit spoilt nowadays?

Whatever caused it, I can’t help but feel we’re entering a phase where there’s no such thing as a true “surprise” in digital technology, just a continuous series of well executed ideas that will do very well but somehow lack the “wow” factor of a few year’s ago.

Saying all that, I can t wait to get my hands on a new iPad, just maybe this time I’ll order it online rather than lining up outside the Apple store at midnight.