ACCC claim Apple’s “4G” is misleading for the New iPad

The Australian Competition and Consumer Commission (ACCC) are today making a claim in the Federal Court for orders against Apple for promoting the new iPad as a 4G device.

The new iPad cannot run on any of the existing 4G networks in Australia due to the differences in frequency bands between here and the USA. But many consumers may not be aware of this fact and are possibly being swayed by the 4G label thinking “it must be faster than a 3G one”.

The same frequency mismatches occur in Europe and the European Commission may also be about to make similar claims on the use of 4G in Apple’s marketing.

The hearing is at 9.30am local time in Melbourne, Australia.