April 2012

How To Lose Weight Fast now listed in ‘Top Free apps’ in iTunes Store

This post is admittedly a plug for one of our clients’ products but also a chance to say thanks to the many thousands of people who have already downloaded our ‘How To Lose Weight Fast‘ app for TV Dietitian Susie Burrell.

The app is currently featured in iTunes in the list of ‘Top Free’ apps in the Health & Fitness category and we’ve already had some great feedback from customers asking for calorific content, more information on meal quantities and more recipes.

We’re taking all of this feedback on board and are working with Susie Burrell on making this content available to you as soon as possible.

Thank you again if you’ve already downloaded ‘How To Lose Weight Fast’ and if you have any more feedback please let us know in the comments below or on the main Fly Digital website.

Download the app here: http://itunes.apple.com/us/app/susie-burrells-how-to-lose/id513773562

iPad kiosks, Google Wallet, QR codes & free wifi – mobile tech in New York

American retail outlets are really embracing new mobile technologies and apps to help drive business and raise awareness of their products.

Here are some of the highlights from a stroll around the lower West side of Manhattan (mainly Chelsea, Meatpackers and West Village).

Innovative iPad kiosk housing

At Fly Digital we’ve created iOS apps for clients looking to use an iPad as a kiosk solution. However we’re often asked how to restrict access to the home and lock buttons to prevent customers from clicking out of the app.

Professionally made kiosk housings are usually the answer such as the great ones made by Lilitab (http://www.lilitab.com/).

But clothing store ‘All Saints’ created their own clever way of achieving the same thing with reclaimed wood, metal and a couple of butterfly screws.

A really clever idea and very on brand for this retail outlet.

QR codes are everywhere

They really are EVERYWHERE. Shop windows, posters, digital signage, check-in signs at the airport, even on bananas (no kidding), you can’t get away from QR codes here in the USA.

Like Australia, Near Field Communication (NFC) still isn’t being widely used in the USA to transfer data onto customers phones despite the growing number of devices with the required hardware. So for the moment QR is still the most popular method.

Pictured here is a QR code that links to a video of the New York Yankees seen underneath a poster in the headquarters of mlb.com in Chelsea Market.

Google wallet is starting to appear

Retailers accepting Google Wallet as a payment method are starting to advertise with stickers in their windows.

Pictured here is the signage at a fruit and veg store in Chelsea Markets.

I tweeted this earlier and the friendly team at Duane Reade (@duanereade) let me know they are also taking Google Wallet for micro-payments in their stores.

Funny free wifi login messages

Free wifi is offered in certain retail outlets so if your partner is taking longer to select an item than you would ideally like and you don’t have a 3/4G account you can at least check what’s happening on Twitter.

Based on my short research exercise I’d say around 30-40% of the shops I was in today offered a free wifi service. Some were simply an open wifi network under the store name, but some did require acceptance of a fair-use policy.

I took this screenshot of my favourite – again at Chelsea Market – showing that you don’t have to take a serious message too seriously. I love what they’ve done here.

More updates to follow as I find more around the city. Follow us on twitter (@fly_digital) for real-time updates, follow this blog or sign up to our newsletter for fortnightly roundups.