For those of you who know Fly Digital you’ll know it’s run by a guy (me) who is a bit of an aviation nut. That’s why the logo features that flying cursor pointer with its aerobatic smoke trailing behind (well that’s how I see it anyway).
However I had started to feel using the cursor pointer it was a little dated and didn’t sum up the services we provide here at Fly, so this week I had the logo updated very slightly and replaced the cursor pointer with a more generic streamlined shape.
Here’s the comparison – this was the old logo:
…and here is the new version:
A bit more modern looking hey?
I’d also been having some issues with the cursor pointer when reversing the logo out on black which I do quite a lot (like on the new website header). It never rendered well in white but the new streamlined shape solves that problem as well:
Just a bit of housekeeping on the logo rather than a rebranding, but one that I hope will help the company image ongoing.
Let us know your thoughts in the comments below. As a small business owner do you like your logo or have you recently gone through a redesign or rebranding exercise as well? I’d love to hear from you.