January 2013

Paper Plane Crash – Social Media Tip : Research your hashtags

Here’s a quick tip if you’re setting up a social media campaign that relies on a hashtag:

“Do Your Research”

A PR company in Australia have launched a campaign for a Japanese restaurant in Bondi called “Paper Planes” encouraging users to repost a flyer on Instagram and tag with the hashtag #paperplanes.

Innocent enough you would think.

However the hashtag #paperplanes is already in use to tag images on Instagram with an altogether different meaning – most commonly relating to the practise of smoking marijuana.

The two screenshots here show the original post from the company (top) and some images that a search for #paperplanes reveals.

Now this could be a really clever way to get publicity for the client, or potentially a case of creating a hashtag without researching its existing uses.

Either way it’s a good reminder to always do your research before embarking on a social media campaign.

It really is a “hash” tag.

Save Our Spoons social media campaign from wahaca Mexican restaurants in London

wahaca – the Mexican Market Eating chain in the UK – have created a fun social media campaign based around their specially designed spoons.

Over the years it seems that customers have taken quite a liking to wahaca’s spoons with no less than 25,000 walking out the door during 5 years of trading.

To encourage a safe return home for their lost cutlery (and to generate some clever social media buzz) wahaca created the “save our spoons” campaign. Customers who have previously “borrowed” a spoon are encouraged to hand them in to their waiter next time they dine and in return for their new found honesty will be rewarded with the cheapest dish from their order for free.

Additionally, to help combat future cutlery crime, wahaca are encouraging customers who witness their friends trying to escape with a spoon to dob them in by posting a photo of their crime to their Facebook page (http://www.facebook.com/wahaca) or Twitter using the hashtag #spoonamnesty. The most creative photo wins a meal for 2 each week.

You can find out more about the campaign and watch as photos are posted on wahaca’s Facebook page here: http://www.facebook.com/wahaca