Save Our Spoons social media campaign from wahaca Mexican restaurants in London
wahaca – the Mexican Market Eating chain in the UK – have created a fun social media campaign based around their specially designed spoons.
Over the years it seems that customers have taken quite a liking to wahaca’s spoons with no less than 25,000 walking out the door during 5 years of trading.
To encourage a safe return home for their lost cutlery (and to generate some clever social media buzz) wahaca created the “save our spoons” campaign. Customers who have previously “borrowed” a spoon are encouraged to hand them in to their waiter next time they dine and in return for their new found honesty will be rewarded with the cheapest dish from their order for free.
Additionally, to help combat future cutlery crime, wahaca are encouraging customers who witness their friends trying to escape with a spoon to dob them in by posting a photo of their crime to their Facebook page (http://www.facebook.com/wahaca) or Twitter using the hashtag #spoonamnesty. The most creative photo wins a meal for 2 each week.
You can find out more about the campaign and watch as photos are posted on wahaca’s Facebook page here: http://www.facebook.com/wahaca