I doubt I’m alone in eagerly anticipating the day when your Google PageRank for a new website goes from 0 to 1. It might not seem like a big deal to some, indeed who wants to celebrate the fact your site is rated 1/10 by anyone. But a PageRank of anything other than 0 is that reassuring confirmation that Google have finally recognised your site as having at least some value and are now ranking it higher than the default.
In this instance I’m referring to www.flydigital.com.au – the primary website for my company Fly Digital and I thought I’d share a list of the top 10 things I did to achieve my new status of 1.
- I waited – 6 months in fact from setting up the website before the PageRank lifted itself off the floor. Don’t expect your PR to jump up instantly regardless of the amount of traffic you’re sending to it.
- I setup a blog under the same primary domain – www.flydigital.com.au/blog – where I post articles (like this) that pick up links from 3rd party sites, therefore showing Google I am growing my inbound links organically through content and not in a black hatted way through link farms or directories.
- I approached higher PR sites and requested inbound links – it’s amazing how supportive some people will be if you offer help in exchange for a relevant link.
- I asked clients to place links to my site from theirs.
- I added links to this site in the footer of sites I built.
- I became an author on Technorati and started writing pieces for their site. The “about the author” section on each of these highly trafficked pieces linked back to this site.
- I added Google Analytics and AdSense to this site (not sure if that directly helped, but it may have had an impact).
- I posted relevant comments into blogs on other similar sites with links back to articles on my site. Some were not approved, some were approved with the links stripped out, but some were approved with the links still in there again giving me more inbound links.
- I made sure the site was properly SEO’d – with individual page titles and meta information, descriptive H1/H2 tags, and that they were running on a fast server that loaded quickly.
- I kept checking and optimising the site using free SEO tools like the awesome SEOQuake so I could see what happened in terms of indexed pages or inbound links each time I tried a new tactic.
Hopefully that gives you a few ideas to try for your own site. Next steps are to continue these tactics and try out some new ones and hopefully start to see that PageRank increasing even higher. Surely I can get to 3 by Christmas…