Fly Digital is a proud sponsor of Red Baron

Fly Digital is very proud to announce that we have become a sponsor of Red Baron Sydney – the leader in adventure flights, flight training and home of the Red Bull Air Race Experience.

Pictured above is the Fly Digital logo on the tail of VH-ZXY an aerobatic training aircraft that’s a great place to start for anyone who’s ever wondered what it’s like to fly a plane.

Thanks to owner Joel Haski and the whole team at Red Baron. We look forward to a long (and occasionally inverted) relationship with you.


WordPress Comment Spam – my top 5 from this week

Like most other sites that use WordPress we tend to get our fair share of comment spam. Usually it’s a “select all + mark as spam” solution, but sometimes it’s fun to stop and take a moment to read what’s actually been posted. Here are my top 5 favourites from the last week:


1) The “compliment” comment

“Every weekend i used to pay a quick visit this web page, as i wish for enjoyment, as this this website conations genuinely fastidious funny data too.”


2) The “here’s some renovation advice” comment

“I really like this. Shabby Chic is certainly a type of Feng Shui, giving a laid back, soft and feminine feel. A very romantic way of decorating making people choose to come in and relax, which is why it can also be known as the cottage feel.”


3) Dirt Rabbits & shoe choices

“Do not let your dirt rabbits hold the manage from the beneficial area through your your bed. Make the most of that will additional room along with Shoes or boots Below. Whether or not you may need more space for your tennis shoes, high heel pumps, or sandals, you’ll be able to shop to a 12 various frames inside the Shoes Below.”


4) The “Are we really Search Engine Optimising for that?” comment

“WOW just what I was looking for. Came here by searching for low humidity air”


5) …and finally, the “I just had to share” funny story

“Today, while I was at work, my sister stole my iphone and tested to see if it can survive a 25 foot drop, just so she can be a youtube sensation. My iPad is now destroyed and she has 83 views. I know this is entirely off topic but I had to share it with someone!”


Thanks for putting a smile on our faces Comment Spam Bots, see you again next week.

What’s new in iOS7 (beta 3) – see screenshots here

Apple launched beta 3 of the highly anticipated iOS7 today. Geeky developers (like us) have been spending the day learning about the latest release and sharing screenshots and opinions on what’s new. Here are a few highlights from today.

iTunes Radio

Combine the innovative technology of spotify or rdio with the reach and userbase of iTunes and you have iTunes Radio. Create a radio station then let iTunes Radio “learn” your preferences and tailor music to you through the new “Tune This Station” slider that was spotted today:

BUT – currently only available in the USA (boo!).

iTunes shows download sizes

You can now see how large an app download is in iTunes before you download it. Great for those on limited data plans who may want to wait until they’re on wifi before updating an app.

New loading animation

Icons no longer use the blue progress bar to show how much has been downloaded, you’ll see a new ‘circular’ animation now instead as shown here:

New calendar

A few improvements to the calendar since beta 2 including those small dot indicators under days to show when you have events on certain days. The latest version looks like this:

Those are just a few highlights from today. What else have you spotted that you like in beta 3?

Twitter highlights websites that embed tweets

Twitter is rolling out a new display feature that highlights websites that have embedded tweets.

Quick revision here, if you’ve never embedded a tweet before it’s really simple. Just head to, find the tweet you want to embed, click “…more” at the end there and select “Embed Tweet” to get the code:

Now once you’ve done that, whenever people view the Tweet that you’ve embedded in their Twitter feed they’re going to start seeing this:

Why do I like this? Firstly because I hope this will encourage people to actually start using the proper “Embed Tweet” feature rather than screengrabbing a Tweet to appear in their articles. This is better for download speeds, rendering on mobile and is just the right way to do it. Then secondly, and more importantly, it’s going to help give kudos to certain Tweets as the more trusted and relevant sites are that have embedded it, the more likely you will be to read it.

This is rolling out now, so you may not see it right away but start thinking about how you can use this feature to you and your customer’s benefit.

Oh and as a test, here’s an embedded Tweet about this article about embedding Tweets that links to this article about embedding Tweets (makes me want to watch ‘Inception’…).

Xbox One – A non-gamers guide to what Microsoft just launched

We’re not gamers at Fly Digital but we don’t mind a new technology launch, so it was still a big deal when Microsoft presented their new Xbox One earlier today.

To help like-minded non-gaming tech fans, here’s a quick cheat sheet on the Xbox One.

What is the XBox One?

It’s the latest version of the Microsoft Xbox released 8 years after the Xbox 360. Rumours had it that this version would be called Xbox Infinity, but it seems Microsoft went the other end of the scale and started from step one again trying to create a completely new gaming experience rather than an upgrade to Xbox 360.

What cool things can it do?

Lots of voice control. You can turn it on by saying “XBox On” for a start which will wake up the device and return you to where you last left off. Or say “Xbox watch TV” to swap to a live TV feed. Plus you can even jump into a Skype call whilst playing a game (useful for taunting opponents).

Also using Windows 8′s snap feature you can ‘snap’ an app to one side of the screen whilst using the other side for something else. This has plenty of cool uses like snapping a twitter feed next to a live TV show, or playing a game with the walkthrough snapped to the other side.

What about Kinect?

The motion control add-on is still there but for Xbox One it’s been completely redeveloped. According to the demo earlier today, Microsoft claim Kinect “picks up motion at 13 billionths of a second, the time it takes light photons to bounce off of you and make it back for the sensors.” Now I’m no particle physicist but that sounds pretty darn responsive, am I right? This thing can apparently detect your heartbeat when exercising and Microsoft even claim it can register movements even in complete darkness (not sure if that’s important though, perhaps useful for the adult games market?)

Any demos I can watch?

Yep, check out the Call Of Duty : Ghosts video here: Check out the detail in the way the plants move when the helicopter flies past, or the reality of the German Shepherd (you get a dog in this new version, nice). Impressive stuff.

When can I get one?

Patience… Microsoft said the Xbox One will be available later in the year. I’d say based on previous releases assume around 4-6 months. But no doubt this is going to be a very popular Christmas gift for 2013.

Job: Digital Project Manager (midweight)

Digital Project Manager (midweight)

Fly Digital has a great opportunity for an ambitious, well-disciplined and creative Project Manager with excellent communication skills to join our growing team. You will be responsible for managing websites, mobile apps, eCommerce sites and other projects from concept to delivery across our varied client base working with our in-house and remotely located developers and designers. Reporting to the Company Director you’ll bring a flexible work ethic, an organized and methodical approach to your work and a genuine desire to be a key part of a small but fast growing company.

Download the job description here (PDF)

What you’ll need:

  • 3+ years client facing Project Management experience in the Digital Industry
  • A strong understanding of web/mobile development and design techniques
  • Excellent written and verbal communication skills
  • Knowledge of HTML, Photoshop and Coding Languages would be very advantageous

 What you’ll be doing:

  • Managing concurrent projects from concept, through to execution, testing, delivery and support
  • Managing client requests and translating these into briefs & tasks for developers and designers
  • Writing and presenting project documentation
  • Assisting the team with the company’s Social Media channels, blogs and websites
  • Assisting the Company Director on new business proposals and presentations

To apply:

Please submit your cover letter and resume to Applicants chosen for an interview will be contacted in due course.

Introducing Henrique Bordin our new Technical Director

I’m very proud to announce the appointment of Fly Digital’s new Technical Director – Henrique Bordin.

Henrique comes to us from Amalgamated Holdings Ltd (AHL) where he worked across many large-scale eCommerce applications and systems including the website, mobile apps and booking engine.

As our Technical Director, Henrique is responsible for managing the development team to deliver mobile and web-based solutions for our clients. He’s a mobile guru and has already introduced us to several new technologies that we’re keen to try out. He’s currently working with the team on some very cool new products we have planned for Perisher Ski Resort this season, so watch this space…

Known to us as Rick, he’s a mad keen swimmer, proud father, lover of the Brazillian barbeque and has already improved our office music with his mp3 collection.

He’s our good friend and colleague and I personally am really glad to have him here as part of the Fly Digital family. Please join me in welcoming him.

Google Glass – will we all be wearing Google’s Glasses in a year?

When I was studying Digital Media at University I came up with the idea of a pair of “smart glasses” that overlayed directions on your surroundings as you walked around an unfamiliar city. It was all done through triangulation from mobile phone towers and a microprocessor within the glasses frame. It was a fun project to conceptualise, but never made it off the page.

It’s no surprise therefore that I was really excited to hear about Google’s “Project Glass” – a prototype pair of glasses that can record still and moving images from the wearer’s perspective  currently being tested by select users.

As Google define it, Project Glass is there to “share the world through your eyes. To get answers and updates, instantly. To be there when you need it, and out of your way when you don’t.”

It’s really cool.

In addition to the image recording capabilities the unit features a heads-up display (HUD) similar to that worn by military pilots, most recognisably those flying the Apache AH-64 Gunship helicopter.

Google have been testing the product in a rather flamboyant way including sky-divers streaming real time footage of their freefall to a Google Hangout and loaning units to fashion icon Diane Von Furstenburg to capture footage during New York fashion week.

It’s the HUD component of this product that particularly interests me though. A device like this with the backing of Google has the potential to make a huge impact. The possibilities for applications are endless. What about GPS based direction services that overlay maps via augmented reality, apps to provide guidance to people caught in emergency situations, real-time translations apps that give you live ‘subtitles’ when listening to foreign languages, ‘black box’ style real time recording for commercial drivers or apps to improve situational awareness for cyclists that overlay alerts when traffic is getting too close.

In the same way in which Apple & Samsung saturated the market with smartphones over a very short period of time, could we be seeing people wearing ‘Google Glasses’ on the high street within a year?

I hope so, because the potential for developing applications for this sort of device are incredibly exciting.

that’s life! Body Blast on Channel 7′s The Morning Show

Nice to see the Body Blast website that we created for that’s life! magazine featured on the TV this morning.

Channel 7′s “The Morning Show” featured a short promotional piece on the website and gave an overview of the features and functionality of the website as well as the benefits of the program in general.

It was also nice to see an actual customer talking about the health benefits she’d experienced as a result of participating in the program as well. Great to hear that the products we develop are actually helping people.

The Body Blast website can be found here:

(Apologies for the terrible photos, these were quick snaps of the TV taken on my iPhone.)

Save Our Spoons social media campaign from wahaca Mexican restaurants in London

wahaca – the Mexican Market Eating chain in the UK – have created a fun social media campaign based around their specially designed spoons.

Over the years it seems that customers have taken quite a liking to wahaca’s spoons with no less than 25,000 walking out the door during 5 years of trading.

To encourage a safe return home for their lost cutlery (and to generate some clever social media buzz) wahaca created the “save our spoons” campaign. Customers who have previously “borrowed” a spoon are encouraged to hand them in to their waiter next time they dine and in return for their new found honesty will be rewarded with the cheapest dish from their order for free.

Additionally, to help combat future cutlery crime, wahaca are encouraging customers who witness their friends trying to escape with a spoon to dob them in by posting a photo of their crime to their Facebook page ( or Twitter using the hashtag #spoonamnesty. The most creative photo wins a meal for 2 each week.

You can find out more about the campaign and watch as photos are posted on wahaca’s Facebook page here: