Welcome to the Fly Digital live blog of the Apple announcement on October 24th (October 23rd US) 2012. All times are Aus EDST.
4.01am: Tim Cook has just made his way onto the stage.
4.02am: We’re told the iPhone 5 was the fastest selling phone in history. Apple have made a video to back this up with lots of happy customers queueing at the Apple store in New York.
4.07am: There were 200million downloads of iOS6 in the first month (wow).
4.08am: 300 Billion messages have been sent via iMessage. That’s 28,000 per second. People don’t like calling each other any more.
4.10pm: 35 Billion apps have been downloaded from the App store representing a payout of 6.5 Billion dollars to developers.
4.15am: Welcome Phil Schiller to the stage to talk about some new hardware.
4.17am: The MacBook Pro is the best selling Mac machine (never knew that), and a new 13″ version is being released today.
4.21am: 7 hour battery life, retina display, lightning connector, power nap. The 2.5GHz dual-core i5 8GB RAM, 128GB flash version starts from $1699 (US).
4.26am: The first mention of “mini” … but it’s the new Mac Mini. Phil cracks a joke “you knew there’d be mention of something ‘mini’ in this presentation right?”.
4.29am: There’s a new iMac, the 8th generation of the flagship computer for Apple. Edge to edge glass, far thinner casing (5mm thick). Now that’s one thin desktop computer. Looks very sexy.
4.34am: The new iMac is 8lb lighter than the previous version, up to 768GB flash drive, up to 3TB HDD, Intel Quad Core i5 or i7, 21.5″ and 27″ versions.
4.36am: The iMac’s new Fusion Drive is a hybrid drive to enable faster access of data. Mountain Lion and base OSX apps are preloaded onto Fusion Drive if you choose that option. Claims to open files over 3x faster than standard HDD.
4.39am: 21.5″ iMac, 2.7GHz quad-core i5 starts at $1299. 27″, 2.9GHz starts at $1799, ships in December. Fly Digital will be getting a new present for Christmas methinks…
4.40am: And Tim Cook is back on stage, “and next I’d like to talk about iPad”.
4.40am: 100 Millionth iPad was sold last month (that’s over 2.5 years).
4.41am: iPad accounts for 91% of web traffic from Tablets. “There’s a simple reason for this”, says Tim Cook: “people love their iPads”. That got a chuckle from the audience.
4.45am: iBooks based textbooks are being used in over 2,500 schools in the US.
4.47am: And Phil Schiller is back on stage to talk more about iPad.
4.48am: The new 4th gen iPad has: A6X processor, 10-hour battery life, FaceTime HD camera, Expanded LTE (Telstra & Optus logos appeared on screen there), 2x faster Wi-Fi, lightning connector (with lightning to USB and SD connector options), black/white, 16GB Wi-Fi from $499, 16GB Wi-Fi and 4G from $629.
4.51am: The first mention of iPad Mini. The audience claps.
4.53am: The new iPad Mini is 7.2mm thick with a (7.9-inch diagonal) display. All software created for 3rd gen iPad works on iPad Mini.
4.59am: A comparison between the iPad and a “popular Android tablet” (Nexus 7) shows the iPad with a larger screen and larger area for content when browsing web pages.
5.01am: “Every inch an iPad” seems to be the new marketing line.
5.04am: We’re now watching a video on how the iPad Mini was conceived. Apple are doing a good job of reminding us this is a “condensed” iPad and a whole new device, and not just a “smaller” iPad.
5.07am: 16GB Wi-Fi version start at $329 (US) $369 (AUS). Pre-order October 26th. Wi-Fi ships November 2nd for Australia (available at 8:00 a.m in store).
5.09am: The new iPad Mini ad is pretty cute – two people playing “chopsticks” on a piano app side by side, iPad 3 on the left, iPad Mini on the right. Clever. That’s Phil’s spot finished, and Tim Cook is back.
5.12am: “This has been a truly prolific year of innovation for Apple”. Tim Cook thanks his teams for their work this year.
5.13am: And we’re done. Tim Cook thanks everyone for attending and the presentation finishes.
5.14am: www.apple.com is updated with the new iPad Mini