American retail outlets are really embracing new mobile technologies and apps to help drive business and raise awareness of their products.
Here are some of the highlights from a stroll around the lower West side of Manhattan (mainly Chelsea, Meatpackers and West Village).
Innovative iPad kiosk housing
At Fly Digital we’ve created iOS apps for clients looking to use an iPad as a kiosk solution. However we’re often asked how to restrict access to the home and lock buttons to prevent customers from clicking out of the app.
Professionally made kiosk housings are usually the answer such as the great ones made by Lilitab (http://www.lilitab.com/).
But clothing store ‘All Saints’ created their own clever way of achieving the same thing with reclaimed wood, metal and a couple of butterfly screws.
A really clever idea and very on brand for this retail outlet.
QR codes are everywhere
They really are EVERYWHERE. Shop windows, posters, digital signage, check-in signs at the airport, even on bananas (no kidding), you can’t get away from QR codes here in the USA.
Like Australia, Near Field Communication (NFC) still isn’t being widely used in the USA to transfer data onto customers phones despite the growing number of devices with the required hardware. So for the moment QR is still the most popular method.
Pictured here is a QR code that links to a video of the New York Yankees seen underneath a poster in the headquarters of mlb.com in Chelsea Market.
Google wallet is starting to appear
Retailers accepting Google Wallet as a payment method are starting to advertise with stickers in their windows.
Pictured here is the signage at a fruit and veg store in Chelsea Markets.
I tweeted this earlier and the friendly team at Duane Reade (@duanereade) let me know they are also taking Google Wallet for micro-payments in their stores.
Funny free wifi login messages
Free wifi is offered in certain retail outlets so if your partner is taking longer to select an item than you would ideally like and you don’t have a 3/4G account you can at least check what’s happening on Twitter.
Based on my short research exercise I’d say around 30-40% of the shops I was in today offered a free wifi service. Some were simply an open wifi network under the store name, but some did require acceptance of a fair-use policy.
I took this screenshot of my favourite – again at Chelsea Market – showing that you don’t have to take a serious message too seriously. I love what they’ve done here.
More updates to follow as I find more around the city. Follow us on twitter (@fly_digital) for real-time updates, follow this blog or sign up to our newsletter for fortnightly roundups.