Zoe Foster Fruity Beauty blog

Beauty writer, author and self-confessed astronaut Zoe Foster approached Fly Digital to redesign and migrate her famous “Fruity Beauty” blog from TypePad across to WordPress.

The original blog had over 1,000 pages indexed in Search Engines and over 7 years of posts, but through a carefully planned process it was redesigned, integrated into WordPress and launched with no impact to traffic and a bunch of new features (Instagram integration, social media hooks, featured images and more).