Fashion etailer ASOS were promoting their ‘Scan to Shop’ app at a recent Vogue event in Sydney.
‘Vogue’s Fashion Night Out’ in Sydney on September 6th showcased fashion retailers and brands in the CBD through a vast array of live events, outdoor stalls, activities and parties.
ASOS provided a large 4-sided wall of product images which allowed owners of the app to scan via iOS/Android and purchase direct.
The app is similar in principle to Woolworths’ smartphone app which allows you to scan grocery items in train stations to virtually shop without visiting an actual store. ASOS have taken this principle and adapted it for the tech savvy online fashion market.
Pictured on the left is the fashion wall of products being scanned on an iPhone 4S.
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