Here’s a quick tip if you’re setting up a social media campaign that relies on a hashtag:
“Do Your Research”
Innocent enough you would think.
However the hashtag #paperplanes is already in use to tag images on Instagram with an altogether different meaning – most commonly relating to the practise of smoking marijuana.
The two screenshots here show the original post from the company (top) and some images that a search for #paperplanes reveals.
Either way it’s a good reminder to always do your research before embarking on a social media campaign.
It really is a “hash” tag.