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Paper Plane Crash – Social Media Tip : Research your hashtags

Here’s a quick tip if you’re setting up a social media campaign that relies on a hashtag:

“Do Your Research”

A PR company in Australia have launched a campaign for a Japanese restaurant in Bondi called “Paper Planes” encouraging users to repost a flyer on Instagram and tag with the hashtag #paperplanes.

Innocent enough you would think.

However the hashtag #paperplanes is already in use to tag images on Instagram with an altogether different meaning – most commonly relating to the practise of smoking marijuana.

The two screenshots here show the original post from the company (top) and some images that a search for #paperplanes reveals.

Now this could be a really clever way to get publicity for the client, or potentially a case of creating a hashtag without researching its existing uses.

Either way it’s a good reminder to always do your research before embarking on a social media campaign.

It really is a “hash” tag.

Instagram release profile badges for websites

Similar to Facebook, Twitter and Google+, Instagram have now launched profile badges that can be added to your website.

It’s simple to add, choose a badge style and the page generates the code that you can copy and paste into your website/blog.

To get a badge visit https://instagram.com/accounts/badges/ and login with your Instagram username and password.

 

Instagram style photo filters in the new Facebook app

If you’ve downloaded the new Facebook app there’s a new feature that’s easy to overlook but well worth a try – photo filters. Instagram users will be used to post-processing photos on their smartphones and parent company Facebook have added the same functionality to their own iOS app.

To try it, upload a photo to the app in the same way you normally would but then note the new icons that run across the bottom. Try tapping the magic wand icon (circled below):

The magic wand brings up an Instagram style selection of filter options. Tapping on each of the preview squares updates the main image.

The filters include various highlights, hues, contrasts and a grayscale option.

There is no ‘blur’ feature in this version though so fortunately there won’t be the same influx of tilt-shift or ‘miniaturised’ photos across Facebook that Instagram introduced to us (for the meantime at least).

 

The app update also features a well executed crop tool allowing you to drag the a shape around your photo and crop out any unwanted parts of the image.

The image can also be rotated 90 degrees at a time by tapping the round arrow at the bottom of the screen.